Brand New Beat

Six new brands to add to your cart this weekend!

AMAí sparkling hibiscus flower water, Harken Sweets date candy bars (low sugar, high fiber), good girl snacks Hot Girl Pickles with flavors like Honey Harissa!!, Potluck Market Korean pantry staples starting with gochujang and ssamjang, West Coast Lassi mango yogurt smoothies (dairy free, no added sugar), and Corpse Reviver electrolyte hydration libations.

Almost all of these brands are women owned brands and you can meet/sample Harken Sweets and Corpse Reviver at Expo West in a month 🤩

Potluck and West Coast Lassi via Dieline, I also saw a preview of WCL from their design agency supercult. Corpse Reviver via Anna Zesbaugh's LinkedIn post, she's also the founder of Hooch Booch . You should def post here when you launch a new co so we can all see it, put that algorithm to work like it's your PR firm. The rest I discovered before they launched. We always credit our sources that you can follow, you should too!! There's no I in Ecosystem, let's find ways to support new brands together.

Currently keeping tabs on almost 200 brands that launched in 2024 or will be soon. Say hi any time to sneak into our content or if you want to meet other founders / make new friends for collaborations, insights, etc. We also have a ton of free resources archived on indiecpg dot com about retail, fundraising, and brand strategy with more on the way 👀