Brand New Beat

Electric Shrooms - whole-food-based electrolyte mix infused with functional mushrooms.

Sommerly - travel inspired ice cream pops aiming to bring the joy of a sunlit summer day to every day. (via and designed by Moxie Sozo / cc Derek Springston)

Florette - a new flower brand, designed by Studio Linear (via Dieline)

Super Fun! - sugar-free superfood infused lemonade, fruit punch, and hot chocolate, from the team behind Tealish.

WOWIPOP! - mood enhancing, non-alc seltzer featuring kava, ginseng, and damiana. (via BevNET.com, Inc.'s LIVE conference in December 2023 - a wonderful event for drink discovery!!)

Be Good Bakery - High protein donuts by Will Tennyson (via Stack3d)

Currently keeping tabs on almost 200 brands that launched in 2024 or will be soon. Say hi any time to sneak into our content or if you want to meet other founders / make new friends for collaborations, insights, etc. We also have a ton of free resources archived on indiecpg dot com about retail, fundraising, and brand strategy with more on the way.