Expo West is so close we can almost taste it.

To help you get inspired about your next big idea and what to eat & drink at the show, Moxie Sozo x Indie CPG teamed up to make you a mini ZINE and our annual guide to can’t miss booths.

Our zine is designed to make brand-building feel less like homework and more like recess. Think of it as your pocket guide to finding your brand’s soul (while actually enjoying the process). And because Expo West can feel like navigating a jungle gym of opportunities, we threw in our insider tips on what to watch for and where to find some familiar faces like Moxie Sozo clients and healthy brands we grew up eating.

Find me and the Moxie Sozo team (Derek, Gressa, Leslie & Brie) roaming the show to get 1 of 300 of our super rare zines. After the show the zine will be available to download on their site. And on Wednesday Indie CPG is co-hosting a happy hour with Maazah, Bezi, De Soi + more. Come by and say ciao on Wednesday at booth N1338!

As always, this booth guide is fueled by my Brandelorean database spanning multiple decades of consumer goods. All year I track and celebrate what these same brands are building, then feature their most recent products, flavors, partnerships, and rebrands down to launches that were announced this week. This year we over-indexed on the newest brands alongside established ones in their aisle with something new-ish on the shelf. In contrast, our zine shines a limelight on the oldest living indie exhibitors and some of the most iconic acquisitions at the show. Buon appetito in Anaheim.

Subscribe for FREE to access this mobile friendly guide featuring 300+ brands across 21 categories with booth numbers through a sign-in link in your inbox.

Not at Expo West and feeling tradeshow FOMO? Want to feel like a micro influencer in her PR haul era? Upgrade to an annual Indie CPG subscription and you’ll receive a free gift with purchase in March: a box of my favorite new products! Some will be super new products like Perfy cherry cola alongside recently launched brands like Dappy ☺️