Happy Expo West season to all who celebrate. It’s that time of year when thousands of founders and their teams are preparing to ascend to Anaheim for a week of mischief, mayhem, merch that will be your new favorite pajamas, and magnesium gummies to beat the jet lag. You’re probably juggling 10 tabs too, so I’ll get to the point instead of making you read a long essay before the recipe.
What’s in Store at the Trade Show? 👀
Use the anchored links above to surf by aisle or what you’re craving. Bookmark it on your phone x drop it in the group chat.
Who’s buying it at the store? What’s in their basket?! For more fun stuff at Expo West, follow @indiecpg on Instagram
We’re one of many creators that spends all year studying thousands of brands for content, curiosity and clients. Yes, like a sport. But also because we’re customers and friends to hundreds of brands. Our 5th annual Expo West guide has and will always free as an industry resource to help you find the hidden gems at the show. Omissions were not intentional with a bias to new brands and products, and older indies that continue to innovate and/or mentor new founders. We’re in the camp of celebrating who’s showing up and ensuring you get your protein in while walking with a full YUMI tote on your shoulder. See the full exhibitor list here.
The Most Important Samples of the Day
Make a Meal Out of Noodles, Pizza & Fries
Then Bring a Bag of Chips to These Booths
Something Sweet After All the Pickle Flavors
Now Pick Three For Your Hotel Mini Fridge
Sneak in 10g of Fiber or Protein Between Buyer Meetings
Grab a Hydration Popsicle from GoodPop
Snacks You’ll Probably Eat for Breakfast
They Won’t Give You Wings, But They Can Fix Your 2:45pm Energy Crash
Sneak One in Your Tote to Go N/A at the Party
Cruisin’ For a Pandan Coconut Sparkler
Replenish Electrolytes After the 7,000th Step
Stop by to Add a Little Heat for Now or Later
Take Two if You Get Sick of Us Next Week
