I’m Not Playing Games, Just a Grocery Store Girl Having Fun

Y'all had me BUSY keeping up with 6x the amount of new products, flavors, and partnerships brands normally launch in a day. Should I launch a 48-hour Trend Report™️ service at Supermercato after this? 🤠 🐎

April 1st Innovation by the Numbers

Top Flavors

• Pickles (12) - I found even more, but #brevity

• PB&J-ish (7)

• Tie between Olives (4) and Tomato Basil (4) cc Kendall Dickieson

• Sour Cream & Onion (3) cc 🥤Steven Vigilante

• Durian (2)

Top Remixes

• Tie between Spicy (12) and Sweet to Savory (12)

• Savory to Sweet (3)

Top Formats

• Tie between Pizza (6) and Milk (6)

• Popsicles (3)

• Pop-Tarts (3)

• Hummus (3)

• Juice Boxes (3)

Friends & Insights including...

• The Diet Starts April 2nd

• Locked & Bloated

• Not So Quiet Luxury

• Snacks Are the New Sneakers

• Inedible Objects

• Micro-Micro Dose

• Minnovation

• Probiotic Cosmetics

• Lip Service

• Talkin' Body Care

• Unsavory Toothpaste

• Out of This World

• Pet Shop Girls

• Suuupersize Me

• When Two Become One

... Plus an aisle by aisle breakdown of the goods. You have one year to come up with your brand's next or first stunt. GO! 🛒 🛒 🛒

Special thanks to Mark Gallo, Nate Rosen, Front Page Retail, Josh Person, Dieline, Nosh.com, Drinks Digest, Spoon University, USA Today for helping me discover some of these gems.

The Only Solulu is to Sublulu

We’re making this report un-gated for non-subscribers. If our content makes you laugh, cry, or you’re also a fan of the brands featured, subscribe to Indie CPG at the top right of this site then take two of these and scroll down…

Capitalizing on Cultural Moments

This Either Makes Sense to You or Not, There’s No in Between

Pickle Takes the Cake for Top Flavor

Granola Hazelnut Peanut Butter & Jelly

Another Tie Between Olives & Tomato Basil

Next Up Sour Cream & Onion!!

And Finally…Durian

Not So Quiet Luxury

This is Not About Need

Would Sign a Savory Pastries Petition

Hummus as Classic Rock? Maybe

The Diet Starts April 2nd

Locked & Bloated (+ New Ways to Get Your Greens In)

Micro-Micro Dose

Wherefore Cart Though, Romeo?

Two, Maybe Three of These Are Edible

But All of These Spicy Stunts ARE Edible

Sweet to Savory Pipeline Was Strong Too

And Then Savory to Sweet

They’re The Universe & You'll Be N-A-S-A

Suuupersize Me

Minnovation is Had a Moment Too

Light a Fire They Can’t Put Out

Snacks Are the New Sneakers

Probiotic Cosmetics & Lip Service

No Snake Oil Here

Unsavory Toothpaste

When Two Become One

The Vending Machine of Your Dreams or a Nightmare?

Leggo My Jello Salad

Don’t Ruin Your Ice Cream with Dinner

The Highest Protein Meal of the Day

Pairs Well with Pepperoncini Milk

Aging Up/Down & Questionable Juice Boxes

Flying Out to Pisa for Some Pizza Gelato

Riot Girl Dinner

They’ll Transform Any Dish

Hide These From Your Kids

You Can Only Pick 3

I Needed These On Monday to Keep Up with All the Stunts in This Report

Turning Water Into Water

Pet Shop Girls

See Ya Next Year 🫡