What's New & Next in Protein

What's new & next in high protein: Which one are you trying first?!

At Expo West, we all discovered chef-crafted Best Behavior Cereal, tasted VUUM Technologies and the new immi ramen cups, and saw new drinkable yogurts from Bored Cow and protein forward flavors from B.T.R. NATION.

Today I saw Feisty protein soda in my feed via Fan Yang...Sour cherry & blackcurrant is my dream flavor combo. David recently announced their plans to launch super high protein, zero sugar bars later in 2024. Earlier this year, Be Good Bakery (donuts) and Momentum Foods (dips) launched.