Platforming Via Partnerships

Yesterday my friends at Graza launched chips fried in their Spanish olive oil. This got me curious about pantry brands that platformed to snacks, most often through a partnership. Which are your favorite products on this topic not pictured here? Got something like these cookin? 👀

If you are a brand looking for a partner for your next collaboration, Indie CPG can help! We make dozens of intros every year between brands for co-created products, ingredient sharing, event menus, co-demos in retail, and online campaigns. It's totally free to get a list of potential partners and intros when the other brands opt-in...my only ask is take care of each other and send me a few of what you make before they sell out ☺️

Something I'd LOVE to see more of on this topic is cross aisle partnerships, like food x beauty, beverage x condiment, or pantry x frozen like these examples: Yellowbird x NotCo, Daring x Fly by Jing, and Banza x Tabasco pizza - they also did a pasta collab with Life Cuisine!

What other partnership features do you want to see from me in the future? I have 1,000+ collabs cataloged across every aisle in my Supermercato data.