Feeling numb today and not sure how you or your brand can support LA Wildfire relief? These brands (and many more) jumped in right away.

If you have other resources to share, post in the comments or let me know. @expresscheckout @cpgwire @celebritypackagedgoods are helping organize product donations. And grazie to @cpgd.xyz for amplifying many of these brand posts too.

If you have any kind of platform in CPG, PLEASE USE IT to rally support for our friends and the citizens of Los Angeles who may have lost their homes, cars or inventory. Small acts of kindness compound into impact.

DONATE GOODS

REPOST RESOURCES

@drinkhappypop, @mumgry, @bonbuz, @westbourne all kept me informed on Instagram. These are helpful to your customers as well, you could do an email to your LA based customers on Shopify with local ways they can get aid or offer support.

SUPPORT LOCAL MARKETS

Check in on your local mini market that features dozens if not hundreds of indie brands, see if they offer gift cards you can use later this month or gift them to a friend in need.

@carlasfreshmarket

@little_flower_cafe

@elserenogreengrocer

@hiloliquor

@altadenabev

@wineandeggsshop

DONATE MONEY

To local organizations like @blueland and @usualwines did

EMERGENCY MEALS

Support local restaurants and brands providing food and drinks to first responders and displaced citizens like:

Fatty Mart

Yeastie Boys Bagels

Our Place

Woon Kitchen

Alfred Coffee

Everytable

World Central Kitchen

Highly Likely

GGIATA

Fat & Flour

Highland Park Brewery

Eater LA has a longer list of restaurants in LA providing meals